Last Days to Enter the MMB Music x Brands Awards, the Only Awards in Romania Celebrating Partnerships Between Music and Brands
Brands, advertising agencies, artists, event organisers and record labels have until October 1 to submit their projects through the official platform.
There are only a few days left for brands, artists and their teams to submit projects carried out over the past three years for the first MMB Music x Brands Awards. Launched by the Mastering the Music Business (MMB) team, the initiative marks more than a decade of activity by establishing the region’s first standard of excellence for cultural collaborations. Official entries are open until October 1 through the official platform musicxbrands.ro.
What are the MMB Music x Brands Awards?
The first awards in Romania and Moldova to offer a new perspective on partnerships between music and brands. The awards will recognise projects that go beyond simple product placement and demonstrate how music, together with smart communication, can shape contemporary culture.
Competition Categories
The competition is open to brands, communication agencies, artists, managers, promoters, event organisers and record labels. Projects can be submitted in six categories: Best Live Music x Brand Experience (memorable integrations at festivals and concerts), Best Use of Sound & Music in a Brand Campaign (the strategic use of music in campaigns), Best Artist x Brand Collaboration (long term collaborations), Best Brand Integration in Music Content (product placement and music videos), Best Support for Emerging Talent (investment in the next generation of artists) and Music for Good Award (projects that use music to drive social change). The winners of the six categories will automatically enter the running for the main award, the Grand Prix.
Judged by an International Jury of Industry Leaders
Projects submitted by October 1 will be rigorously evaluated by a mixed jury made up of local and international leaders from the fields of music, advertising and communication. Jury members include Rachel Ring, Global Music Marketing Lead at Spotify, Cătălin Dobre, Chief Creative Officer & Co CEO at McCann WG Romania, Guido Janssens, Managing Director at ROCKOGO & LG Media Enterprises, Marta Pallarès, Head of Events at Sound Diplomacy, Bogdan Naumovici, Managing Partner at 23 Communication Ideas, Marc Tanzmann, Senior Music Supervisor at Sizzer, and Ruth Barlow, Director of Live Licensing at Beggars Group.
Timeline and Awards Ceremony
The evaluation process will continue throughout October, with the nominees officially announced on October 12. The winners will be presented with their awards on November 10, at the MMB Music x Brands Awards Gala, hosted at Club Expirat in Bucharest.
About Mastering the Music Business (MMB):
Founded in 2016, MMB is Romania’s first and largest international conference dedicated to the music business and showcase festival, providing a space for learning, networking and collaboration for industry professionals.
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